Re-arrange shelf presentation on bathroom mixers
Working in the HQ's is nice, getting out into the field for some hands-on merchandising is even nicer :o)
One of our stores asked us to re-arrange the shelves of the private label bathroom mixers Van Marcke.
It had a bit of a messy view at first glance and we needed to bring in some logic structure & eye catching visibility
So bring together the commercial and the visual aspect on a limited number of shelves.
The challenge we need to face every day and thus the challenge we love!
Some simple steps helped us to get started
0. Define the product presentation matrix
Ranges are placed one next to another, within the ranges the applications one next to another top to bottom
Horizontally & vertically you create a subconscious logic presentation
1. Try to create a visual horizon on top of the shelve to bring peace in the eyes & mind of shoppers
2. Make sure high rotation products or on top of the shelf (note: in this particular case top of the shelf in about 120cm)
3. Arrange and re-arrange each box to find out how you can optimize the usage of space without loosing sight on rule 1 & 2
Is this case we faced alternately frontal facing and stapled facing which created some kind of dynamic & eye-catching rhythm
4. Bring down to the bottom shelf’s all specialities (need to have but not core of assortment). Don't let those items ruin your presentation.
5. Don't forget before you leave the store;
- Use the duster on boxes & shelves
- Check if all product labels are re-arranged according to the new presentation
Do not hesitate to comment if
you hate this
you can advise improvment
you like it :o)
sincerely yours
aktinix
Posts and opinions are mine and do not represent the views of my employer
